TikTok has a monumental growth ability, especially with its e-commerce superpower called TikTok Shop. So, the TikTok shop is a great way to help brands sell directly through the app and put their TikTok fame into complete use. Also, the existing credibility of TikTok as a global social media platform helps brands become reliable. The community guidelines of TikTok are drafted in a way that protects the creative efforts of each creator and prevents imposters from misrepresenting brands. This also makes TikTok a suitable platform for selling and purchasing products. Also, people can buy TikTok views and boost their content, enhancing marketing efforts. From a quick boost to extensive spread fame, everything is achievable on TikTok.
Why TikTok?
As we already know, TikTok is highly suitable for sales because of its heightened credibility and safety guidelines, but there is more to it. Let’s see why TikTok, in particular, is the most suitable platform for directly carrying out sales.
Initially, TikTok was a popular platform for engaging with teenagers, and eventually, it became famous among all age groups. Its growing nature as a product discovery tool makes TikTok feasible for sales. A brand’s discoverability can be increased, and it can gain leads. Thus, this makes it a great platform for selling products.
Why is TikTok Shop Successful?
TikTok shop offers both entertainment value and a sense of community. The major reason people are social media users is to get entertained and find like-minded people who are creating content they are interested in. TikTok takes it one step further and lets users find like-minded people who sell products that they are interested in. TikTok allows its users to participate in and around the app. This creates a two-way bridge between the users and brands, boosting engagement opportunities. Also, you can always be in touch with whomever you like. You can know instant updates and announcements.
Proof for TikTok Shop to Be Successful
Even before the introduction of TikTok Shop, TikTok’s brilliant use of popular trends like #TikTokMadeMeBuyIt has motivated nearly 20% of users to purchase products over the platform. This makes TikTok stand out from other social media platforms. Furthermore, there is a majority of TikTok users who get inspired to shop when only scrolling through the platform. They agree that the thought of buying something arises only when they see a product on TikTok. They did not have any prior plans to purchase such things. Thus, TikTok has an audience that is suitable for a TikTok shop. This is the major reason why TikTok shop is successful and acts as a sturdy proof.
How Users Discover Products on TikTok Shop?
There are three organic ways for users to find products and brands on TikTok Shop. They are in-feed videos, LIVE shopping, and product showcases.
- Shoppable Videos
- LIVE Shopping
- Product Showcase
Shoppable Videos
TikTok videos containing product links are called shoppable videos. They can be placed as in-feed videos, which will appear to users when they scroll through the feed. Videos can be 10 to 15 seconds long and can include several calls to action.
LIVE Shopping
Brands can exhibit their products in real time through TikTok live events. You can pin several products throughout the livestream. Then, the viewers can just tap the pin and check the products out without going away from the app.
Product Showcase
The product showcase tab is suitable for brands wanting to display a diverse product range. It acts as a brand catalog and advertises several related products.
Resources Offered by TikTok Shop
TikTok Shop offers several resources and initiatives that bestow best practices and helpful tools for excelling on the platform.
- Creator Marketplace
- Educational Programs
- Creative Exchange
Creator Marketplace
The Creator Marketplace joins brands with the creators on TikTok to facilitate smooth collaboration. This is a hugely valuable space for brands to explore, as it lets them share videos that appear to be native TikTok without demanding them to create videos.
Educational Programs
There are two educational programs that TikTok offers they are:
- Follow Me: A multi-channel educational program focussed on small and medium-sized brands.
- TikTok Shop Academy: TikTok’s free guides for growth can be accessed through the TikTok Creative Academy. They give you insights into TikTok Shop’s guidelines, product features, and tips for boosting sales. It teaches you things like the usage of TikTok emojis, getting discovered through hashtags, or going viral using audio.
Creative Exchange
The Creative Exchange joins creative experts with brands to craft organic-looking TikTok videos that will be utilized to promote products.
To Wrap Up
TikTok shop has been a great space for brands to establish themselves and improve sales. They could use TikTok Shop to generate revenue directly and also use the traffic to boost website clicks. As a social media platform, TikTok contributes a lot to TikTok Shop’s success. Also, it provides a transparent view for the consumers. Overall, there are strong reasons for the success of TikTok shop. This shows that you could benefit in the future if you start harnessing TikTok Shop now in the present.
